Human-focused, values-aligned, inclusive leadership begins with the personal work

I help entrepreneurs and organizational leaders integrate their values into their brand, leadership, and company culture by doing the personal work first.

Because when you self-reflect, you transform how you lead.

And when you confidently lead from your values, your impact multiplies.

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Inclusive Leadership Coach Trusted by Values-Driven Entrepreneurs, Universities, and Nonprofit Organizations

Inclusive leadership, values-aligned decisions, and collaborative, human-focused cultures don’t happen from the outside in

But conventional approaches tell you they should.

You care deeply about leading through your values … and you want your leadership and culture to reflect that.

But if most inclusive leadership coaching you’ve tried has felt incomplete or surface level, here’s why:

They begin at the end point (which leads to messaging and programs that feel hollow or disconnected)
They tell you what to do (so you end up second-guessing or feeling like you're faking it)
They don’t understand your lived experience (and it’s hard to be confident when you’re not fully seen)
They skip over how personal this work is (which can cause harm, even with good intentions)

I BELIEVE

Transformation starts at the source: you

“We needed an anchor, not just a plan.”

That’s how one of my clients put it.

My inclusive leadership coaching approach simplifies the complex goal of fully embodying and leading with your values.

How?

By honing in on where meaningful change originates: with you, the person, the leader.

When you connect to and communicate your real, felt values....

Making decisions from a socially conscious lens becomes second nature, from program development to branding and marketing.

And the effects ripple through everyone you influence, from your community to your clients.

Who I work with

Leaders & Founders

One-to-one inclusive leadership coaching and brand mentorship for leaders who are aligning their values, or seeking a coach who recognizes and understands their lived experience.

Learn About 1:1 Work

Organizations & Teams

Inclusive leadership training, speaking, or consulting for nonprofits, companies, or universities seeking to create more inclusive, values-aligned, and human-focused environments.

Learn About Organizational Work

This is about leading in a way that reflects your values and honors your identity

Clarity in how you approach inclusion, social justice, and more across every facet of your work (no more second-guessing or accidental harm)
Social consciousness woven into the fabric of your company culture and brand (no more disjointed messages or reactive responses)
Alignment between your personal values and public presence (no more dissonance)

Consistent attraction of clients, team members, or sponsors who honor your lived experience (no more mismatched or harmful relationships)
Confidence in showing up as your authentic self as a leader, especially if you’re a person of color or member of the queer community
Community impact, where your genuine expression creates safer spaces for other marginalized people, too

**“Learning about inclusive branding from Crystal has been one of the most eye-opening and empowering experiences I’ve had as an entrepreneur and as a person.**

Her core values-based approach helped me crystalize my belief that, as a business owner, you shouldn’t have to choose between making money and doing good. Now, I help other business owners use social media to do both.

Crystal is deeply insightful, always compassionate, and never judgemental. So when it comes to the challenging work of disrupting your own bias, you could not find a better person to guide you. I cannot recommend her enough!”

–Nina Stoller-Lindsey, Social Media and Content Strategist for Mission-Driven Brands

"One of the big reasons I brought Crystal in was her approach to examining bias. We work with individuals with physical disabilities, and if we don’t understand our own biases, we can’t understand how we’re showing up for them. Crystal had such a clear, thoughtful way of presenting this that it really resonated.

I liked her personality right away. She’s calm and open, and when she explains things, people really feel it. She doesn’t talk at you, she talks with you. That makes it easy for people to engage, and I noticed afterward that staff would repeat little things she said. That’s when you know they took something with them.

For me, that’s the kind of facilitator I look for — someone who can connect with staff in a way that stays with them long after the session ends."

Kari Miller-Ortiz, Director of People and Culture, Move United

"Crystal is amazing. She asks the hard questions and helps you work through the hard answers. Crystal understands that inclusion is a necessity for every human to have a voice at the table. She lives her work at the very core of her being and is one of the most genuine people I know.

I was able to dive deeper and keep clarifying what is most important to me and that translated to my messaging becoming more clear. Crystal has made me a better human and business owner. I fully recommend Crystal if you're ready to do the work!"

–Kirstie Wheeler, Educational Consultant and Associate Professor, Berklee College of Music

Case Studies

Hi, I’m Crystal (She/her)

Some leaders and organizations simply want to check the box for inclusive leadership.

If you’re here, you likely think differently about social consciousness, inclusion, or human-focused cultures.

You want your audience, your team, your collaborators (and, of course, yourself) to feel valued, safe, and supported.

The Aligned Values Framework® is my flexible “how” for creating human-focused, values-aligned, inclusive environments. It starts personal and then flows organically into your culture and public presence.

We work together to create a foundation that’s borne from what you think and believe at your core

Because of that, what you create here is transferable. It’ll come with you through business pivots, team expansions, and new careers. It’ll remain relevant through shifts in our culture and developments at home and abroad.

If that sounds like the inside-out transformative shift you’ve been seeking, I’d love to meet you.

More About My Values

Fragmented or reactive Rooted and intentional

Recognizing there’s a gap between how you’re currently showing up and how you want to show up is the first step. I’m here to guide you through closing that gap.

Share a little bit about you, and I’ll reach out to schedule a consultation for my 1:1 inclusive leadership coaching program, custom consulting, or workshops and speaking.

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Acknowledgment

We recognize and honor the unceded land where Crystal Lily HQ is located belonged to the Tongva, Serrano, Kizh, and Chumash Peoples.

When we take time to acknowledge the harm of colonization that Indigenous People have endured and continue to endure, we create space to recognize and honor the reality that even though we ourselves didn't create the disparities that exist, we are still a part of and operating within systems of oppression that continue to cause harm, with colonization being one of the earliest, most harmful forms of trauma inflicted upon Iindigenous Peoples.

Visit native-land.ca to learn more about land acknowledgements and enter your address to learn about the native tribes the land you occupy belonged to.